President - The Begin Hotels

With his collection of boutique hotels, all with different personalities, Guido thinks that the interiors of each structure should always be in osmosis with the exteriors of the place that welcomes it. The destinations chosen by the brand are never obvious, but always to be discovered slowly, as are the atmospheres of the hotels, muffled and with unexpected details.

The experience he offers and the customisation of spaces are the compasses that guide his daily activity, thanks also to the years he spent in the USA in the luxury furniture sector and the customer-centricity philosophy pursued by his other company specialising in customer experience projects. Only, instead of Customers to satisfy, there are now Guests to pamper.