Scientific Director Hospitality courses - POLI.design

Alberto Zanetta graduated in architecture from Milan Polytechnic and has been active since the early 1990s in various sectors of interior design, restaurants, shops, beauty & wellness centres, hotels and spas, managing the project in all its phases from marketing analysis to business plan, from concept to realisation.

Since 2009 he collaborates with POLI.Design - founded by Politecnico di Milano as lecturer and coordinator of advanced training courses for architects and designers dedicated to the entertainment, hospitality, wellness, retail and Ho.Re.Ca markets. Since 2011, lecturer in the metaproject laboratory of the Politecnico di Milano. In these areas, he has held numerous conferences and lectures for trade fairs, conventions and international university master courses in Italy and in China at Tsinghua University in Beijing, Tongji University in Shanghai, Shanghai Design Promotion Center in Shanghai and Shenzen.

He has been a member of several juries for design competitions in the hospitality and wellness fields.

From 2010 to 2013 CEO and art director of Ad Maiora Milano, a manufacturer of outdoor furniture and accessories born from a careful reinterpretation of existing objects.

Second Ho.Re.Ca.24 Innovation of the Year Award in 2013 with Narsil a glass holder/convenience island produced by Ad Maiora Milano.

Currently engaged in design and consultancy for hotels and spas in Italy and abroad with the Hotel Guru consulting team.