Follow Us On

Programme 2026

The programme may be subject to change.
Program
All Locations
Main Hall Vision
We:ll Magazine Hall
Construction & Investments Hall

Registration and welcome coffee

5 May 202608:30
5 May 202610:00We:ll Magazine HallItalian

THE MASTERS” INTERVIEW. Piero Castiglioni, Marco Petrucci. When light meets design.

From the Musée d'Orsay with Gae Aulenti to the Aman Venice and the Six Senses in Milan, from the Parola lamp to the intuition of Cestello and Scintilla. Decades of the history of light in the stories of a master.
5 May 202610:15Construction & Investments HallItalian

All investment costs: names and categories used by different actors during development.

Fees, hard costs, soft costs, FFE, ancillaries / Capex - Opex.
5 May 202610:30We:ll Magazine HallItalian

Design on the Chef's Side.

How the kitchen and dining room should be designed. And what mistakes not to make. From kitchen to design is a short step for Davide Oldani.
5 May 202610:30Construction & Investments HallItalian

Coffee/tea & networking

5 May 202611:00
5 May 202611:30Main Hall VisionItalian

Regenerative Hospitality: Reviving Heritage Estates into Longevity-Driven Destinations.

The Villa Ginori case study is a design-led transformation in experiential value creation.
5 May 202611:30We:ll Magazine HallItalian

How to create the soul of a hotel [and maintain it over time]. From the beautiful to the memorable.

Here's how to differentiate yourself in an increasingly competitive and saturated market. We talk about this with the creative director of Senato Hotel Milano.
5 May 202611:30Construction & Investments HallItalian

Definition of the suitable tourism product.

Less confusion, more results.
5 May 202611:45Construction & Investments HallItalian

Defining the functions and needs of a hotel according to the specific declination of the chosen product.

Parametric calculation of surfaces and volumes as the basis for architectural design.
5 May 202611:50We:ll Magazine HallItalian

Branding & Hospitality.

Building identities, designing experiences, creating value.
5 May 202612:00Construction & Investments HallItalian

Calculating the profitability of different functions within a hotel

Parametric calculation of surfaces and volumes as the basis for architectural design.
5 May 202612:15Construction & Investments HallItalian

Designing emotion, design and technology for sustainable comfort and memorable experiences.

Integrating home automation into design projects means designing emotions. With hpod one and lighting management we create atmospheres and positive memories. And above all, we increase the service level of the staff who, thanks to simple tools, can really dedicate themselves to hospitality.
5 May 202612:40Main Hall VisionEnglish

Designing emotion. How atmosphere, detail, and materiality shape memorable hospitality experiences.

Regarding the case study included in the presentation, we would like to present in a more detailed way the Mercure London Earl's Court hotel - this property has a very compelling storytelling, presented in its interior design and details. It is also interesting due to its new interpretation of the Mercure brand. https://www.mixd.io/case-studies/mercure-earls-court-london.
5 May 202612:45Construction & Investments HallItalian

Wellness Luxury Living.

The speech presents Technogym Sand Stone, the collection that reinterprets Wellness through natural materials, sophisticated textures and a coherent design that enhances the most exclusive hospitality spaces. Inspired by Mediterranean stone, Sand Stone combines natural palettes, finishes such as Warm Titanium and Speckled Stone surfaces with recycled materials to create a warm and immersive atmosphere that...

Lunch & networking

5 May 202613:05
5 May 202614:30We:ll Magazine HallItalian

Lessons in style. From design to stylist.

Everything that contributes to making a hotel “beautiful”. We discuss this with Alessia Galimberti with a focus on textiles.
5 May 202615:00Main Hall VisionEnglish

REUSE, REVIVE, REIMAGINE: A new manifesto for hospitality design.

Transforming the overlooked into the iconic: how to revive spaces with purpose and reimagine the guest experience.
5 May 202615:45Construction & Investments HallItalian

From asset to experience: creating value through integrated engineering.

In the new hospitality scenario, creating value means going beyond traditional design and adopting an integrated vision. The speech explores the role of integrated engineering as a strategic lever to accompany developers and operators throughout all project phases, from concept to management. A paradigm shift that transforms technical support into a central element for...
5 May 202616:25Construction & Investments HallItalian
5 May 202616:30We:ll Magazine HallItalian

How design makes hospitality

I start from a premise: spaces profoundly influence our balance, even when we are not aware of it. I work and design following the principles of living wellbeing according to the protocols of Ambient Therapy®, which integrates light, colour, materials, acoustics and sensory perception to create environments capable of regenerating body and mind, in dialogue with neuroscience and...
5 May 202616:35Main Hall VisionItalian
5 May 202617:00Main Hall VisionItalian
Send mail
Call us
Register now
Become a partner