CEO - GIO'FORMA

Co-founder of the Giò Forma studio, over the past 20 years Florian Boje has become a multidisciplinary and award-winning designer in the field of architecture and experiential design. He has received international recognition for projects such as the Cartier Pavilion “Legendary Thrill” event/exhibition created for Milan Design Week 2018, the Lumen Museum of Mountain Photography in Brunico (Italy) and the Maraya Concert Hall, the world's largest mirrored building located in the AlUla desert in Saudi Arabia. In addition to his extensive experience in architecture, iconic landmarks and hospitality, Giò Forma was selected as a finalist in the Riyadh airport design competition, ranking among the top 10 design firms worldwide. Recently, Florian has led projects including the King Fahd Cultural Center in Riyadh, the Design Space Gallery in AlUIa, the First Biennial of Islamic Arts in Jeddah and luxury hotels such as The Chedi Hegra Hotel and the Marriott Autograph Hotel in AlUla. Florian Boje is also an academic, serving as visiting professor and lecturer at institutions such as the Politecnico di Milano and NABA.