Founder and Creative Strategist - Holden Creative

A creative strategist and consultant working at the intersection of hospitality, design and storytelling. His work focuses on defining the way places speak, transforming hotels into living narratives where atmosphere, service and identity flow harmoniously.

For him, creative direction in the hotel industry is not decoration; is strategy made visible. It means shaping the way a guest feels before they even understand why, through tone, rhythm, materials and the subtle choreography of the experience.

Alongside his independent consultancy business, Pier founded Holden Creative in 2010, a communications agency that brings together bespoke teams around each project, bringing together the right talents to translate ideas into emotion and vision into place.

He works with a roster of distinguished clients in the hospitality and lifestyle worlds, drawing on a truly cosmopolitan background and education. He works to be a few steps ahead of the trends (and is occasionally amused by them), managing his projects - and his seven languages - with equal ease and irony.