We are entering an era where images, concepts and experiences are artificially created, while algorithms and data anticipate desires and decisions. But if everything can appear unique, what makes a project truly distinctive and capable of standing the test of time?
Hospitality Design Conference 2027 explores authenticity as the new infrastructure of value.
The goal? To harness technology and artificial intelligence while avoiding the production of perfect yet interchangeable formats, or spectacular spaces devoid of soul.
Today value doesn't come just from what a project offers, but from what it represents, the relationships it builds and its uniqueness.
In an increasingly artificial world, authenticity is the real value.
Topics
Liquid hospitality: living, staying, belonging
An exploration of liquid hospitality, where hotels, flats, co-living and short-stay concepts merge into new hybrid models.
AI + HI: Hybrid intelligence at the service of experience
How artificial intelligence can improve pricing, design, operations and customisation without losing the warmth of human hospitality.
The power of detail: styling, finishing and intelligent redesign in hospitality
How decorations, materials and micro-interventions shape perception and elevate the guest experience. In today's fluid hospitality, design is no longer just about layout or concept, but about how spaces are perceived. The theme focuses on how style choices, decorative elements, colours and finishes contribute to emotional impact, perceived value and guest satisfaction. From intelligent reworking to curated atmospheres, we will discover how small design decisions can lead to big strategic results, especially when complete renovations are not an option.
Designing for blurred boundaries: multifunctional spaces
Design as a lever to create flexible and versatile environments, adaptable to every guest and every time of day.
New business models: beyond the 'sold night'
New monetisation formats such as subscriptions, memberships, short and long stays.
Community and belonging: guests or residents?
How to create a sense of belonging and shared spaces that attract both travellers and local residents.
Sustainability and circular design: the new rule of the game
Using design and hospitality management as tools to regenerate places, people and consumption patterns.
Inclusiveness as a foundation: design and services for all
Accessible, inclusive and culturally sensitive experiences that open up new markets and create universal hospitality.
Luxury reinvented: artificial intelligence meets high-end hospitality
AI makes a new kind of luxury possible: invisible, fluid, intelligent, anticipating desires and making every gesture simple.
Neurodesign and emotional hospitality
Designing environments that inspire, relax and engage through multi-sensory experiences.
Spatial intelligence: AI designs experiences (as they happen)
AI becomes part of spatial design, transforming hotel rooms and lobbies into responsive, flexible and intelligent environments.