Founder - Room Mate Hotels
Kike Sarasola is a benchmark in the tourism sector for his visionary, disruptive and non-conformist character. His career and personality are marked by his past as a runner with top honours in Spain: he has participated in three Olympic Games and won national and international races.
In 2005, he founded Room Mate Hotels, a chain of affordable luxury hotels in the city centre, based on the idea that every hotel is a friend in the city. In 2014, he challenged the industry and created Be Mate, which combines the freedom of a flat with the security, quality and services of a hotel. Kike is an inspiring and influential leader and a pioneer who dictates industry trends.